Cleansers are essential in every skincare routine, as they help remove dirt, oil, makeup, and impurities that accumulate on the skin throughout the day. They prepare your skin for the next steps in your routine and help maintain a healthy, balanced complexion. Cleansers are essential in Remove Dirt and Oil, Remove Makeup, Maintain Skin’s pH Balance, Prevent Breakouts, Promote Clearer, Brighter Skin, Hydrate and Nourish, Prepares Skin for Other Products, and Soothes and Calms the Skin.
How to Choose the Right Cleanser
For Oily or Acne-Prone Skin: Look for a foaming cleanser or one with salicylic acid (a BHA) to help remove excess oil and unclog pores.
For Dry or Sensitive Skin: Opt for a cream-based or hydrating cleanser with gentle ingredients that won’t strip the skin of its natural moisture.
For Combination Skin: A gel-based or balanced cleanser that can handle both dry and oily areas of your face works well.
For Normal Skin: A mild, pH-balanced cleanser is suitable to maintain healthy skin without over-drying.
How to Use a Cleanser
Use Lukewarm Water: Hot water can strip the skin’s natural oils, while cold water may not effectively remove dirt.
Apply Gently: Use your hands or a soft cloth to apply the cleanser. Avoid scrubbing, as it can irritate the skin.
Rinse Thoroughly: Ensure all product is removed from your skin to avoid residue buildup.
Cleansing is crucial for maintaining clear, healthy skin. It removes the buildup of dirt, oil, and impurities that can lead to clogged pores and skin imbalances. The right cleanser helps maintain skin hydration, promotes an even skin tone, and prepares your skin for other beneficial products. Always choose a cleanser suited to your skin type for the best results. Please contact your Crawford Cosmetics provider to discuss which cleanser is best for you!













